MINISO USA is seeking a Product Developer & Graphic Designer for the Toys & Hardlines business.

This person will ensure high-quality product development across the following US categories: Collectibles including Vinyl Plush, Blind Boxes, Plush, Electronics and Technology. This person will be responsible for initial concepts to final production ensuring that the development is translated into products that resonate with our audience.

You have a thorough understanding of the toy product design-development processes.

• With strong ability to ideate, sketch, illustrate, generate rough models.
• Thorough understanding on final modeling and production
• Have a clear understanding of the Toy industry and entertainment Industry, with familiarity of toys both past and present.

You are a strategic design thinker:

• Able to contribute and execute on product design vision.
• Brings fresh POV with innovative design concepts.
• Solid understanding of how to design for the target consumer.
• Willingness to lead and be led, taking in feedback and commentary on projects and apply where necessary.

You are a visual designer:

• Able to create visual design language in a product that is suitable for our core audience.
• Understanding of how to play and design work together in product to tell a concise story.

An excellent communicator:

• Able to present to an audience of varying sizes both clearly and confidently.
• Can take concepts and distill them into a clear, understandable narrative to garner buy-in throughout the organization through a variety of mediums.

Collaborator:

• Leverage consumer insights and trends to identify opportunities, consumer needs, parent, and kid purchase behaviors.
• Team Leadership & Collaboration: Manage external partners (vendors), partner with our HQ product development teams and provide feedback on 2D/3D submissions.
• Partner with MINISO’s cross-function team of experts in Marketing, Packaging, Engineering and Product Management.

You are nimble:

• Able to adapt fast to new design challenges.
• Capable of pivoting and revising projects and strategy where business necessitates.

• Proficiency in Adobe Creative Suite (Illustrator, Photoshop), 3D modeling software, and strong sketching ability.
• On top of trends in the toy space and adjacent industries
• Demonstrated experience in the development and manufacturing of Toys and Hardlines products.
• Deep understanding of manufacturing processes, materials, and consumer product safety standards.
• Deep understanding of the full product development lifecycle, from initial concept and design through to the creation of comprehensive tech packs.
• Extensive experience in manufacturing processes, with a high proficiency in materials and technical construction.
• Overseas travel required.

• 5+ years of professional experience in Product Design Development (required).
• Bachelor’s or Associate’s degree